When the Why Shifts is a collaborative leadership anthology created by Ambriel Pouncy, founder of The No Permission Series, a global convening that brings visionary voices together to reimagine leadership, culture, and systems for the future.
The book explores a powerful question:
What happens when a woman’s “why” shifts?
Across industries and generations, women experience defining moments that transform how they lead, build, and influence the world around them.
Selected contributors will share the turning point when their purpose evolved and how that shift created ripple effects across organizations, industries, and communities.